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Consumers drive 99.36pc of social conversation surrounding luxury fashion: report – Luxury Daily

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October 1, 2015

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Top 10 brand social videos of Q3
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
Click here to read the entire article on Luxury Daily

Consumers drive 99.36pc of social conversation surrounding luxury fashion: report
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
Click here to read the entire article on Luxury Daily

Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
Click here to read the entire article on Luxury Daily

Tesla brings drivers’ homes into its models with EVE Connect
U.S. electric automaker Tesla is going the extra mile in the name of convenience for its consumers.
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Marc Jacobs shows sultry side in Decadence campaign
U.S. fashion label Marc Jacobs is seducing consumers with an intimate campaign for its sensual Decadence fragrance.
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High-net-worth individuals accrue 5.8 wealthier peers for branded connections
According to a social graph developed by Wealth-X, high-net-worth individuals worth at least $1 million are connected, professionally or personally, to someone 36.9 times wealthier.
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Celebrity endorsements only go so far without proper facilitation
Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.
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What brands can learn from Volvo’s award-winning creative: Digital execs
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 Sept. 29 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
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Ralph Lauren, Armani, Porsche and Neiman Marcus – Live news
Luxury Daily’s live news from Sept. 30 – Ralph Lauren plans for future growth with new CEO; Giorgio Armani pens memoir recounting 40-year-old label’s history; Porsche restructures executive positions following Volkswagen Group leadership changes; Neiman Marcus creates entry point for aspirationals through Glamour contest.
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Balenciaga, Montblanc, The Plaza and real estate – News briefs
Today in luxury marketing: As Alexander Wang exits Balenciaga, three potential successors emerge; Montblanc rides smartwatch wave as e-strap sales top outlook; Plaza Hotel sale: The latest twist in a long, strange trip; Wealthy go for residential risk and solace abroad.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article on Luxury Daily

3 factors that deliver better ROI for mobile commerce
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.
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