Brand strength relies on stability, consistency and trust, says Breguet exec
NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.
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Market-specific celebrities and nuances help locate luxury consumers
NEW YORK – The key to reaching luxury consumers is understanding the nuances of the market, according to a senior executive from Modern Luxury who spoke at Luxury FirstLook: Strategy 2016.
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Balancing aspiration and accessibility will be key for brands
NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry?
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Consumers pay 40 to 150pc more for custom items: Fluid director of strategy
NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according the director of strategy at Fluid, Inc.
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Consumer journey funnel leads from inspiration to digital integration
NEW YORK – For those in the print media space, the rise of digital platforms has become a driver in total growth, according to the editor in chief of Travel + Leisure at Luxury FirstLook: Strategy 2016.
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Google exec: Leverage omnichannel touch points to drive app awareness
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
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Starwood looks to India, surrounding markets for expansion
Starwood Hotels & Resorts is expanding its presence in Asian markets to capitalize on emerging regions and expand its services.
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Fortnum & Mason, BMW, De Beers and Ritz-Carlton – Live news
Luxury Daily’s live news from Jan. 21 – Fortnum & Mason turns hampers into sign of affection with personalization; BMW awarded top position in global sustainability rankings; Jewelry house De Beers has become the latest luxury brand to announce a move from Fifth Avenue to Madison Avenue; Ritz-Carlton Montreal offers degrees of discounts to spur chilly travel plans.
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Watchmakers, UAE tourists, Armani/Casa and Remy Cointreau – News briefs
Today in luxury marketing – Watchmakers won’t always have Paris as luxury sales stall out; United Arab Emirates offered luxury visa service by Britain despite human rights violations; Armani/Casa Residences project shown in Miami; Sales of Remy Cointreau cognac pick up in China, US.
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Luxury in India: Top 10 trends for 2016
The Indian luxury landscape is experiencing strong evolutionary undercurrents that are redefining the consumer profile and how luxury players will need to operate in this domain during 2016.
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