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Consolidated, focused messaging will help fight disruption – Luxury Daily

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January 21, 2016

Four Seasons Hotel Toronto

Four Seasons Hotel Toronto

Evolving luxury climate creates opportunities, anxiety: BCG
NEW YORK – Luxury will continue to be a growth category for the next decade, but the driving forces behind that growth are evolving, according to a partner at BCG at Luxury FirstLook: Strategy 2016 on Jan. 20.
Click here to read the entire article on Luxury Daily

Events crucial at defining brand community: Neuehouse founding partner
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
Click here to read the entire article on Luxury Daily

Consolidated, focused messaging will help fight disruption
NEW YORK – According to a senior executive from Four Seasons Hotels & Resorts at Luxury FirstLook: Strategy 2016 on Jan. 20, brands will need to learn how to counter disruption to fully take advantage of luxury’s experiential economy.
Click here to read the entire article on Luxury Daily

Dream-based storytelling captures attention of larger demographic
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
Click here to read the entire article on Luxury Daily

All consumer segments treat themselves to luxury goods
NEW YORK – Oftentimes there is a disconnect between consumers’ view of luxury and the brands’ and agencies’ perspectives on those thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
Click here to read the entire article on Luxury Daily

After long journey, New York’s high-end real estate is here to stay
NEW YORK – New York’s status as a haven for ultra-luxury real estate is the culminations of a decades-long journey and primed to continue over the next several years, according to the CEO of Halstead Property at Luxury First Look: Strategy 2016.
Click here to read the entire article on Luxury Daily

Will WhatsApp become a primary conduit between businesses, consumers?
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
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Tag Heuer, Grace Coddington, The Webster and Bloomingdale’s – Live news
Luxury Daily’s live news from Jan. 20 – Tag Heuer puts a face to watch displays through ambassador project; Grace Coddington to add “at large” to Vogue title; The Webster sets sights outside Florida with Houston Galleria boutique; Bloomingdale’s continues Middle East expansion with Kuwaiti location.
Click here to read the entire article on Luxury Daily

Graff Diamonds, JW Anderson, watchmakers and Italian brands – News briefs
Today in luxury marketing – Graff Diamonds names Matthieu Brichet CEO for Europe; JW Anderson experiments with “workshops” uniting culture and commerce; Luxury watchmakers rethink affordability to counter downturn; Why Italian luxury companies are still betting on China.
Click here to read the entire article on Luxury Daily

9 tips for designing smart watch apps
Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.
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