Connected vehicle commerce must prove its functionality to prevail
As vehicle manufacturers compete for innovation with connected cars, commerce is playing a big part, with Visa and Honda’s strategy wining in security but it is likely that practicality of the features will determine the leader in the eyes of consumers.
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Mobile marketing week in review: Cutting-edge mobile engagement
A new generation of killer mobile engagement strategies is emerging, with emojis, virtual reality, Snapchat and podcasts looking like they will continue to gain steam in 2016. Watch this video for the full analysis.
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Bank of Montreal repositions social media as customer service platform
The Bank of Montreal recently deposited a new strategy into its mobile vault by enabling customers to communicate with bank representatives via social media, a tactic that resulted in an 83 percent decrease in first response time for United States operations.
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Colgate smiles on Latina social media influencers with Twitter contest
Colgate-Palmolive is celebrating Latina digital influencers through a blogger conference sponsorship paired with a social media contest as a part of its continual campaign geared towards Hispanics for its toothpaste brand.
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