Chanel revamps iconic shoe for a new generation through relatable vignettes
French fashion house Chanel is imagining the multifaceted life of a woman wearing its shoes in a new social film series.
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Connected consumers push retailers to adopt seamless, personalized shopping experience: report
Eighty-five percent of retailers anticipate a growth in their ecommerce sales next year, according to a new report from Boston Retail Partners.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EST.
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Pringle highlights bespoke craftsmanship via extensive customization platform
British apparel and accessories label Pringle of Scotland is giving consumers the opportunity to become a designer with an interactive customizer for some of its most iconic knitwear.
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Lane Crawford sets sight on next 165 years using Swarovski crystals
Chinese department store chain Lane Crawford is celebrating its pioneering spirit through an exhibition featuring emerging talents from Greater China.
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Luxury Collection announces global campaign to initiate new brand voice
Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
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Porsche flaunts entry into electric car market with elaborate microsite
German automaker Porsche is generating early buzz for its first electric vehicle, despite the model not having a launch date.
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Shangri-La broadcasts good taste for multinational gastronomic festival
Shangri-La Hotels and Resorts is proving that a great meal is just as important as a great night’s sleep with the International Festival of Gastronomy.
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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
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Dior, Donna Karan, Vogue Paris and John Lobb – Live news
Luxury Daily’s live news from Sept. 23 – Dior puckers up for lipstick-focused content on The Cut; Donna Karan pens retrospective tome; Vogue Paris pays homage to industry legends to fete 95th year; John Lobb demonstrates bespoke service during By Request Fair.
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Emilio Pucci, fashion ecommerce, Tod’s and print designers – News briefs
Today in luxury marketing – Massimo Giorgetti takes the reins at Pucci; Who’s winning the ecommerce race?; Della Valle rules out selling Italian luxury goods group Tod’s; Where London’s “print” designers went next.
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5 W’s of digital marketing
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.
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