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Conference print agendas face obsolescence as event marketers go mobile – Mobile Marketer

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March 6, 2015

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Conference print agendas face obsolescence as event marketers go mobile
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
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Instagram closes gap between advertisers and consumers with new ad features
Popular photography application Instagram is introducing clickable links and carousel ads to easier reach consumers.
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Hyundai enhances driving experience with Blue Link smartwatch app
Hyundai is attempting to enhance the driving experience even more for its customers by launching its Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.
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Disney Park app is a transformative experience for fans
Disney Parks fans can transform themselves into Captain Hook, a Pirate of the Caribbean or Queen Amidala with a new photo-transformation mobile application that provides a personal and entertaining way to engage with some of the characters from the entertainment and media conglomerate’s theme parks.
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Phablet is killer mobile form factor with skyrocketing usage rate: report
Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.
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InMobi, Pinterest programs show marketers making headway in mobile targeting
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer’s attention that is waged in mobile moments.
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