Top 10 brand social videos of 2015
Social videos have become more than a supplement or a hook. They are a necessity.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Fashionbi is 2015 Luxury Researcher of the Year
Fashionbi is Luxury Daily’s 2015 Researcher of the Year for its comprehensive examination of the trends on both the marketing and consumer side of the fashion world.
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Competitive beauty field topped by Lancôme, Estée Lauder: L2
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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Cities in California boast highest commercial rents on per-square-foot basis: JLL
San Francisco’s Sand Hill Road is the most expensive retail street in the United States, according to JLL.
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How mobile will transform hotel front desks next year
Although mobile has set up shop in thousands of hotels with the popularity of keyless room entry and personal concierge applications this year, it could soon also take over front desks with self-service check-in options for guests, according to new research from Samsung Insights.
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Bulgari, Penhaligon’s, John Varvatos and Tamara Mellon – Live news
Luxury Daily’s live news from Dec. 24 – Bulgari authenticates campaign with follow-up blog post; Cunard, Penhaligon’s further partnership to retail strategy; John Varvatos undeterred by Russian economy; After bankruptcy ruling, Tamara Mellon plans to “reemerge” in January.
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Retail IPOs, concept models, New York real estate and Rent the Runway – News briefs
Today in luxury marketing – Retail-related IPOs perform relatively well in 2015; The most thrilling concept cars now stand a better chance of being made; Manhattan luxury home prices in a slide, defying broader market; Rent the Runway gets blowback on private-label pricing.
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Three is the social media advertising magic number
How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?
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What could 2016 hold for China’s luxury and travel markets?
China Luxury Advisors’ take on the evolution of Chinese luxury shopping next year and what it means for brands and retailers as consumers shift behavior.
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