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Competition is fierce among leading brands to have the best app – Mobile Marketer

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August 6, 2012

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Competition is fierce among leading brands to have the best app
Leading brands across several categories are pouring significant resources into mobile applications in hopes of gaining first-mover advantage as well as the awareness and loyalty that can come with being seen as an innovator.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Wendy’s marries mobile advertising, video in latest marketing push
Fast food giant Wendy’s is continuing to make mobile a big part of its marketing efforts with a new campaign that aims to increase in-store traffic and bolster brand awareness.
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Yelp faces same challenges as Facebook in monetizing mobile
Mobile use is growing for local search engine Yelp, helping to drive strong click-through rates for ads appearing on the mobile site. As a result, the company is also planning to introduce in-app ads soon.
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Denver Post builds mobile presence with revamped iPad app
The Denver Post has overhauled its iPad application to lets users keep up with news through photo galleries and interactive content.
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How luxury marketers can best adapt to mobile bar codes – Luxury Daily
Today in luxury marketing – How luxury marketers can best adapt to bar codes; Hennessy adds to Wild Rabbit campaign with Futura collaboration.
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Mobile Marketer’s Classic Guide to Mobile Creative
Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
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Mobile marketing insights from China
When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.
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