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Coke Zero flows from TV to mobile in innovative trial campaign – Mobile Marketer

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April 3, 2015

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Coke Zero flows from TV to mobile in innovative trial campaign
Coca-Cola’s latest campaign enables mobile users to interact with television ads for Coke Zero as a bottle pours the beverage first on the bigger screen before migrating to the screen in consumers’ hands and then transforming into a coupon.
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Pebbles cereal showdown gets mobile jump from basketball’s O’Neal
Cereal maker Post Foods is leveraging the renown of basketball legend Shaquille O’Neal and the budding stardom of actress Bella Thorne with the mobile Web and a sweepstakes to let consumers decide which version of the popular Pebbles cereal brand has the most passionate fans.
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Toyota’s Scion leverages virtual showroom to simplify car-shopping
Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.
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Wacoal unclasps mobile, retail partnerships for giveaway sweepstakes
Women’s lingerie brand Wacoal is celebrating its thirtieth anniversary by enticing more consumers to download its mobile application to receive an entry into its ten-month-long sweepstakes, which sees the brand give away 30 bras a week and showcase a new product each month.
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Coach values originality with Swagger Instagram campaign
Apparel and accessories retailer Coach is inviting Insta-famous personalities to customize pictures of bags in their own manner to celebrate consumer individuality.
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Delish.com chows down on benefits of recent re-design
Hearst Magazines Digital Media owned food-centric Web site Delish has just relaunched with a sleeker design allowing for a more mobile viewing experience.
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