Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles
Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync videos and share them on social, underscoring the campaign’s increasingly mobile-centric focus.
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Mountain Dew joins GIF marketing craze via themed keyboard
PepsiCo’s Mountain Dew is building excitement for the launch of Mtn Dew Black Label by foreshadowing the rollout of a GIF keyboard for mobile users, playing into the popularity of emojis and GIFs among younger consumers.
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Uber steers users towards in-app solution for customer support
Uber is streamlining support for both drivers and customers via a new in-application solution that promises faster response times than email.
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Schlafly Beer brews beacon marketing program using beer taps
Craft brewery Schlafly Beer is leveraging beacons located on beer taps to send customized messaging to consumers as it joins a growing network of bars and restaurants in St. Louis, MO, adding sparkle to their marketing via mobile technology.
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