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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile Marketer

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August 21, 2015

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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the brand across multiple channels.
Please click here to read the entire story on Mobile Marketer

Ralph Lauren challenges wearable brands with tech shirt
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Please click here to read the entire story on Mobile Marketer

Publisher performance on Instagram skyrockets 133pc
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Please click here to read the entire story on Mobile Marketer

Chubbies revamps mobile messaging to effectively engage male shoppers
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
Please click here to read the entire story on Mobile Marketer

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