Coca-Cola’s mobile update of iconic campaign is a summer win
Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.
Please click here to read the entire story on Mobile Marketer

P&G to execute new ads inspired by Facebook sponsored content
Consumer goods company Procter & Gamble will be rolling out ads with a new format that mirrors sponsored content often found on Facebook, introducing a social approach to the world of advertising.
Please click here to read the entire story on Mobile Marketer

Social media raises awareness of TV programs: Nielsen
A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.
Please click here to read the entire story on Mobile Marketer

Apple-Visa alliance would redraw mobile-payments landscape
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
Please click here to read the entire story on Mobile Marketer

Kingston Station leverages social, location-based bartender app to drive traffic
Boston restaurant Kingston Station is one of dozens of bars in Boston that are connecting their bartenders to their customers with a mobile application that leverages iBeacon technology.
Please click here to read the entire story on Mobile Marketer

Safelite fosters mobile companionship with self-serve capabilities
Auto glass repair brand Safelite has launched an improved Web site experience that includes reduced steps and faster functionality to obtain a price quote and schedule an appointment via mobile.
Please click here to read the entire story on Mobile Marketer

Enduring Hearts adopts Shop2Give to drive mobile donations
Nonprofit organization Enduring Hearts has turned to mobile to encourage more online donations through e-donation platform Shop2Give.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free