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Coca-Cola uncaps mobile to reach mothers via interactive video, free call – Mobile Marketer

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May 8, 2015

25199Coca-Cola uncaps mobile to reach mothers via interactive video, free call
In anticipation of Mother’s Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video
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Atlanta Hawks replace team jersey with emojis for fan symbol
Professional basketball team the Atlanta Hawks have released two mobile applications, including an emoji keyboard, in an attempt to drive greater brand awareness and a deeper connection with fans, hoping emojis will embody a jersey-like badge of honor from true fans.
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One in four app users discovers an app through search: Google
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
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Marketers face Sept. 1 deadline on DAA mobile ad guidelines
Brands and companies that use data across sites or mobile applications for interest-based advertising must comply with Digital Advertising Alliance principles by Sept. 1, as the DAA ramps up its push to provide consumers with transparency and choice regarding ads and data collection.
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