Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship
Coca-Cola is sponsoring a new weekly digital program covering competitive gaming through a partnership with media company IGN, whose viewers spend 60 percent of their time on mobile.
Please click here to read the entire story on Mobile Marketer

NY Times embraces Google’s AMP to better optimize mobile Web content
The New York Times is one of the publishers that has quickly adopted Google’s new Accelerated Mobile Pages Project in the early stages as the publication attempts to gain more control over readers’ experiences following a period of significant upheaval caused by growing smartphone use.
Please click here to read the entire story on Mobile Marketer

MovieTickets.com leverages beacons to reach mall shoppers with studio content
Movie ticketing application MovieTickets.com is leveraging mall-based beacons to enable film studios to reach its users with messaging promoting film trailers and ticket purchases.
Please click here to read the entire story on Mobile Marketer

Dior places consumers front row with 360-degree runway show experience
French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free