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Coca-Cola leverages mobile relationships to support active lifestyle initiative – Mobile Marketer

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September 30, 2014

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Coca-Cola leverages mobile relationships to support active lifestyle initiative
Coca-Cola is leveraging a strong mobile relationship with younger consumers built over time to boost an important company initiative around encouraging  healthy lifestyles.
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Marketing to young mobile users: a complex, sensitive topic
Marketers who target children directly on mobile devices risk government fines and a consumer backlash that can harm their brands, highlighting the importance of knowing how to market to children correctly.
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Dos Equis scares up mobile engagement with Halloween campaign
Dos Equis is leveraging technology for its Masquerade campaign, including digital videos and a virtual reality experience, to be introduced for the Halloween season.
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Google enhances mobile display advertising to boost cross-screen branding
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
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USA Today’s gaming re-launch aims to drive mobile advertising
Daily newspaper USA Today has re-launched its gaming platform in an effort to drive more mobile engagement and offer a centralized experience for its advertisers.
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