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Coca-Cola taps social influencers to highlight everyday winning moments during Olympics – Mobile Marketer

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July 14, 2016

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Coca-Cola taps social influencers to highlight everyday winning moments during Olympics
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping several global influencers to upload social media content defining their own meaningful successes and encouraging fans to join in the fun via the #ThatsGold hashtag.
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Whole Foods’ chatbot cooks up special connections with personalized recipes
Whole Foods Market is getting in on the chatbot frenzy, but with a new twist, serving fans on Facebook Messenger recipes with instructions that are personalized based on a user’s responses.
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For mobile video success, start with concept, not length – report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
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Holiday Inn promotes travel planning with mobile destination guide contest
InterContinental Hotels Group’s Holiday Inn brand is teaming up with digital road trip planner Roadtrippers to invite travelers to create destination guides for a chance to win a road trip and weeklong hotel stay, highlighting the potency of collaborations with third-party travel platforms.
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