Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
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What maturing smartphone market? Apple sells 48 million iPhones
With Apple selling 22 percent more iPhones during its most recent quarter, driving a 36 percent increase in iPhone revenues, the company’s glory days appear to be far from over.
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Clorox uncaps flu season trends with socially predictive conversation tracker
Clorox is scrubbing up its social media presence by introducing a predictive cold-and-flu conversation tracker that analyzes millions of tweets to uncover commonly discussed topics, flu activity trends and tips related to combating winter illnesses.
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Moviepilot embraces Facebook’s Instant Articles for more expressive social storytelling
Digital film publication Moviepilot launched the fourth edition of its new magazine through Facebook’s Instant Articles, a part of the social media platform’s recent launch of new media brand partners, giving the title an edge over other creators such as IMDb.
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