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Coca-Cola revitalizes branded content with millennial-led mobile storytelling – Mobile Marketer

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September 14, 2016

Coca-Cola's mobile storytelling team sets off

Coca-Cola’s mobile storytelling team sets off

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Coca-Cola revitalizes branded content with millennial-led mobile storytelling
Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross-country expedition to record their experiences for its social channels, highlighting the need for marketers to diversify their branded content with universal themes.
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FOX Sports to broadcast first ever live college football in VR
FOX Sports is putting viewers closer to the action then ever before by broadcasting the upcoming Ohio State versus Oklahoma football game live through virtual reality for all Android and iOS users.
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Chicken of the Sea reveals ethical seafood sources with searchable mobile site
Packaged seafood company Chicken of the Sea is upping its corporate responsibility efforts with a new mobile initiative that lets users scan one of its cans and learn information about its ingredients and origin source.
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