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Coca-Cola pops open beacons’ potential for more precise retargeting – Mobile Marketer

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August 17, 2015

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Coca-Cola pops open beacons’ potential for more precise retargeting
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.
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Why mobile wait lists help restaurants serve up better customer experience
Mobile is helping quick service restaurants and dining chains extend the customer experience beyond restaurant doors by rolling out wait list features within their applications to show available times and enable consumers to inform the restaurant of their own expected arrival.
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American Eagle drives results via mobile with live chat
After apparel retailer American Eagle Outfitters’ recently introduced live chat, it discovered that users were having long in-depth discussions with the brand on mobile, with one-third of consumers accessing the service on untethered devices.
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53pc of marketers expect to shift majority of ad spend to mobile
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
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Harrods boosts engagement surrounding Fendi pop-up with mobile game
British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.
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