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Coca-Cola plans expansion of successful VR test using recycled packaging
Coca-Cola is planning a wider rollout for a successful virtual reality headset strategy launched last year with Fanta, hoping to encourage more consumers to recycle cardboard packaging and pair it with a smartphone to create a content viewer.
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Instagram ascends as budgets grow, closer alignment with Facebook expected
Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.
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Just for Men hits home run with sports fans through interactive quiz
Combe Incorporated’s Just for Men targeted sports fan by advertising on mobile application theScore with an interactive quiz, producing a brand lift of 24 percent.
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Andy Boy promotes super food image through mobile pre-roll ads
D’Arrigo Bros. Co. of California’s Andy Boy brand hopes to popularize the vegetable broccoli rabe among health enthusiasts with a social media campaign that pairs recipes created by a chef with pre-roll ads on YouTube and Hulu.
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