Coca-Cola offers customized congratulatory drink to grads on Snapchat
Coca-Cola and numerous other brands are getting involved with Snapchat’s additional mobile advertising endeavor with individualized digital ads that coincide with its Our Story feature, to further reach millennial consumers where they are spending substantial amounts of time.
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Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
A handful of big brands such as Gap, L’Oreal, Walgreens and Target are testing a new take on visual storytelling from Pinterest that seeks to make the experience less disruptive by giving users more control.
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Guess races into social media to target rally racing fans
Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event through social platforms and also live-report from location via Snapchat.
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How geofencing can boost mobile’s influence on travel sector
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity via messaging.
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Marketers must boost video outreach amid surging data usage: reports
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
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