Coca-Cola, MasterCard stress need for fact-based mobile marketing
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
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Acura exec: Consumers not yet ready for mobile offices
NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.
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Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
NEW YORK – Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
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Universal drives fast and furious with Dubsmash campaign
Universal Pictures is partnering with the Mobile Motion GmbH application Dubsmash in its latest installment of action film series Fast and Furious.
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68pc of mobile marketers leverage location-based targeting
NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.
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