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Coca-Cola isolates mobile’s value, driving groundbreaking new experiences – Mobile Marketer

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January 15, 2015

 

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Coca-Cola isolates mobile’s value, driving groundbreaking new experiences
NEW YORK – A Coca-Cola executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 said the brand’s recent successes in isolating mobile’s value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more.
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Time Inc.’s mobile ad revenue growth outpaces traffic surge
NEW YORK – A Time Inc. executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 said that interactive advertising experiences have helped the media brand’s mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.
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Connected cars, loyalty and programmatic rule 2015 mobile advertising opportunities
NEW YORK – Advertising executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 discussed where they see mobile heading in 2015, naming loyalty programs, connected cars and programmatic as three potentially lucrative areas for brands to leverage.
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Ad agencies prep for mobile prominence using deep data in 2015
NEW YORK – During the “Defining Their Role in a Rapidly Evolving Mobile-Influenced Advertising and Marketing Environment” panel session, executives from R/GA and iCrossing said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015. Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, moderated the panel.
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New York Times extends mobile presence to engage additional demographics
NEW YORK – A New York Times executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 said producing rich content and maintaining a multichannel presence has helped the media brand expand its audience demographic, with mobile being a key driver.
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