Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign
Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year’s Super Bowl game to build momentum for a happiness-themed campaign.
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Proposed FCC rules fail to reflect mobile’s role in net neutrality
Proposed Federal Communications Commission rules on Internet service in United States homes would be excessive if they treated wireless carriers like 19th-century telephone company monopolists.
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Spark conversations with millennials on mobile using animated gifs
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
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Budweiser, Minibar app tap heartwarming ad to drive mobile beer sales
Budweiser was the centerpiece of a campaign that leveraged a heartwarming Super Bowl ad and the Minibar Delivery mobile application to drive beer sales during the widely watched game and high-priced advertising showcase.
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Snuggle spreads cuddles via personalized video messages on mobile
Fabric softener brand Snuggle is gearing up for Valentine’s Day by offering snuggling tips online and encouraging consumers to share a snug by creating a personalized video, featuring its teddy bear mascot, to share with friends and family via social media channels and email.
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