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Coca-Cola exec: YouTube stars are the new Hollywood celebrities – Mobile Marketer

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June 11, 2015

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Coca-Cola exec: YouTube stars are the new Hollywood celebrities
NEW YORK – An executive from Coca-Cola at the 2015 Integrated Marketing Week detailed how the brand uses YouTube and its stars as a jumping-off point to experiment with marketing innovation and connect with millennials.
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Mobile responsiveness factored into rankings for desktop searches: report
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
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Office Depot’s app usage jumps 300pc with augmented reality campaign
Office Depot saw usage of its mobile application jump 300 percent thanks to an augmented reality campaign that strived to help students, teachers and parents pinpoint their passions.
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Advertisers must beware of causing friction in user experience, says media exec
NEW YORK – A former executive from The Economist at the 2015 Integrated Marketing Week explained that as marketing evolves further into the digital and mobile space, the control has shifted to the consumer and marketers must be careful not to intrude on user experience.
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