Coca-Cola exec: Mobile is the last place consumers look before they buy
NEW YORK – A Coca-Cola executive at the Netbiscuits World 2012 conference said that mobile presents lots of opportunities with point-of-sale and grabbing consuners’ attentions at the moment of truth right before they buy.
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Mondelez International vows to shape mobile industry in 90 days via Mobile Futures initiative
NEW YORK – A Mondelez International, formerly Kraft Foods Inc., executive at the Mobile Marketing Association’s SM2 conference announced that the company is determined to accelerate and scale existing innovations via its new Mobile Futures program that aims to collaborate with mobile start-ups and entrepreneurs.
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Armstrong Worldwide exec: 4pc of traffic comes from mobile devices
NEW YORK – An Armstrong Worldwide executive at the Netbiscuits World 2012 conference said that the company is seeing four percent of traffic coming from handsets to the company’s consumer-facing mobile site.
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AOL On Network drives user engagement with new mobile apps
AOL On Network is letting users access more than 420,000 videos on topics ranging from technology to breaking news via the company’s new smartphone and tablet applications.
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Loyalty programs must go mobile
While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.
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