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Coca-Cola exec: Brands haven’t broken code for memorable apps – Mobile Marketer

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Coca-Cola exec: brands haven’t broken code for memorable apps 
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference last week said that the code has not yet been broken for creating a truly memorable branded mobile application.
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Starbucks converts consumers to new coffee blend via mobile
Starbucks is enticing consumers to try its Blonde Roast coffee via a new marketing effort that centers around mobile and social.
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JetBlue exec: Mobile is discovery piece for travelers
NEW YORK – A JetBlue executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing.
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Forrester: Context will lead mobile development
In order to create compelling mobile applications in the future, marketers and developers need to have a grasp on a user’s total mobile experience, according to a new study from Forrester Research.
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