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Nissan exec: 20pc of digital sales leads come from mobile Web – Mobile Marketer

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January 18, 2013

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Nissan exec: 20pc of digital sales leads come from mobile Web
NEW YORK – A Nissan executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that the company sees one in five digital sales leads coming from mobile.
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MillerCoors exec: Mobile is key social medium
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
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MoMA exec: Content engagement is more important than app downloads
NEW YORK – A Museum of Modern Art executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said the museum’s applications are driving ongoing engagement with its content years after their release, even if the total number of downloads is not significant.
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