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Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership – Mobile Marketer

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Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership
In a reflection of how consumer packaged brands are increasingly embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.
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Sephora incentivizes app downloads with Black Friday sneak peeks
Sephora is driving downloads of its mobile application by taking to Snapchat to advertise the exclusive first looks at doorbuster deals this week that are visible to app users several days before sales hit stores.
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MMA announces new Board of Directors
The Mobile Marketing Association is inducting mobile innovators from big brand names for its 2015 Global Board of Directors, with a noticeable increase in the representation of mobile advertising specialists.
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VanDerWaals merges fashion and technology with connected bag
VanDerWaals is modernizing the phrase “customizable fashion” with a series of connected handbags enabling users to easily switch up the color for on-the-go accessorizing.
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