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Folgers leverages user-generated content for jingle-themed campaign
Procter & Gamble’s Folgers is tapping into social video to revamp its iconic jingle and mining customers for branded posts to do so.
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Coach, Simon make bold move for attention with virtual runway creation
Accessories manufacturer Coach is bringing its fashion show to fans who did not get to attend its NYFW runway, available on social media and at Simon Mall locations, with a virtual reality experience it believes is better than the real thing.

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Sports Illustrated promotes annual Swimsuit Issue with bevy of digital engagements
As if there were not enough chatter surrounding Time Inc.’s Sports Illustrated Swimsuit Issue, the publication is cross-promoting it with some serious social investment, including Facebook Live and Snapchat integrations.
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62pc of consumer time involving online retail is on mobile: report
A new report from Vungle claims that the importance for marketers to look forward to in-app video advertising is paramount, lest they add to the $22 billion gap between where consumers spend their time on mobile and where brands place ads.
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