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Coach aims to increase mobile sales via QR code initiative

March 7, 2012

American designer Coach is placing QR codes on its mailers that not only promote its Kristin satchel, but direct shoppers to the company’s mobile site where they can buy it.

The company is letting consumers know that they can scan the code featured on the page to shop its products through their mobile device. Coach has been ramping up its mobile strategy over the past year and using different channels such as mobile bar codes, SMS, applications and a mobile site to engage consumers.

Coach is an American designer brand and maker of lifestyle handbags and accessories.

Shoppable mail
Coach is promoting its Kristin satchel, as well as offering its preferred customers a discount when they make a purchase through new mailers.

When users open the mailers, they see a QR code on the bottom right hand corner, which also features the company’s logo.

The Coach mailer with the QR code

Consumers can scan the mobile bar code and are automatically redirected to Coach’s mobile site where they can not only shop the Kristin satchel, but other products as well.

Users can also use the online code featured on the mailer to get a 25 percent off discount.

An initiative such as this is a great way to drive mobile sales.

Coach could have put a call-to-action that promotes its mobile site, but a QR code is more engaging.

Past efforts
This is not Coach’s first foray into mobile.

Last year, Coach targeted new and existing fashion-savvy consumers via a mobile-optimized site that lets them shop their favorite collections.

The company tapped Usablenet to power the mobile site. Consumers can access it by entering on their mobile browser (see story).

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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