CMSText is the exclusive SMS marketing company for the National Restaurant Association.

CMSText will offer its’ text message marketing service to NRA members to help them grow revenues by increasing their guest frequency.

“I am thrilled to be working closely with the National Restaurant Association,” said Conrad R Carney II, founder/CEO of CMSTExt said in a statement. “Being chosen by the NRA as their mobile text (SMS) marketing partner is a great honor because of their powerful reputation for commitment to excellence for their members.

“This partnership provides us with a great opportunity to benefit our communities and grow our business,” he said. “Mobile marketing campaigns engage the restaurant’s customers, which increase their frequency of visits and thus increases the restaurant’s revenues.

“The NRA has a long and storied track record of providing state of the art marketing technologies for their members. Both our organizations are based on dedication, caring, and attention to detail, which are our mutual foundations.”

Mobile Shopping Summit rolls out text-for-info offering
New York’s Mobile Shopping Summit is around the corner. To help attendees get the most out of the show, the summit is using SMS.

Attendees can text the keyword SUMMIT to 89887 to receive text alerts and up to the minute program and networking announcements before, during and after the event

Mobile navigation usage up this year
Berg Insight found that mobile navigation users increased 57 percent year-on-year in 2010 to 44 million. 
 
The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.1 percent to reach 195 million users worldwide in 2015.

Broad availability of GPS handsets and attractive pricing are key factors for widespread adoption of mobile navigation services.

In the United States, where GPS handset penetration is above 70 percent, navigation services for mobile phones has already reached about 8 percent of the total mobile subscriber base.

A large share of these users gets navigation as part of a service bundle together with a voice and data plan from their wireless carrier.

As a response to the launch of free navigation applications for smartphones by Nokia and Google, more and more operators worldwide are now introducing bundled navigation services to offset the cost for end users.

Navigation service providers and mobile operators are also trying to monetize services by introducing various feature and content up-sells that allow users to customize navigation applications to suit their personal needs.

Videochat to drive mobile adult revenues to $2.8B by 2015: Juniper
A new report published today by Juniper Research forecasts that revenues from mobile adult content and services are expected to reach $2.8 billion by 2015, driven primarily through the uptake of video chat and subscription-based services.

The increase – from $1.7 billion in 2009 – comes despite the proliferation of free content available via tube and TGP (thumbnail gallery post) sites which has depressed revenues in Western Europe.

Video chat service providers have reported a combination of high retention rates and – with services often billed at several dollars per minutes – of very high ARPU.

Thus, even with a comparatively low user base, service providers can generate extremely strong revenues.

Meanwhile, the industry is experiencing a transition from pay-per-download to subscription models as direct-to-consumer adult sites gain traction and traffic by offering a wide range of specialized niche content.

However, the mobile adult strategies report found that while the rise in consumer smartphone adoption had led to a dramatic upsurge in mobile traffic to leading adult Web sites, sites are only now beginning to monetize this traffic by offering mobile-optimized content and billing mechanisms.

Furthermore, the transition from walled garden to open Internet has seriously impacted on-portal adult revenues in more mature markets.