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CMO role evolves to better enable mobile-driven personalized experiences – Mobile Marketer

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July 1, 2013

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CMO role evolves to better enable mobile-driven personalized experiences 
Mobile is not only changing how brands interact with customers, but also the knowledge base required for chief marketing officers to be good at what they do.
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Mobile impact on millennial’s engagement
Millennials are by far one of the most active groups in the mobile sphere and many brands are revamping their strategies to target these younger consumers.
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Mondelēz International expands Mobile Futures program internationally
Mondelēz International is expanding its Mobile Futures program to Brazil, as it looks to activate new mobile technologies, as well as ignite cultural change in 90 days.
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Adobe bolsters cross-platform campaign management via Neolane acquisition
Adobe’s announcement to acquire Neolane last week for roughly $600 million points to the growing need for marketers to consolidate their campaign management tools, with mobile and digital playing a bigger role for many.
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