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Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game
Clorox is back for a second run with its Bachelorette-themed mobile matchmaking game within entertainment application Viggle, suggesting that second-screen engagement strategies paired with rewards are working for consumer packaged goods brands.
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New England Patriots scores mobile touchdown with branded emojis
The New England Patriots is the latest sports team leveraging emojis to boost fan engagement by using an SDK that enables application users to interact with the social stickers without having to download a separate platform.
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Campaign of the week: Chevrolet goes big on small cars, screens
Following a surge in brand content designed for mobile and millennials, one of the better recent examples comes from Chevrolet, encouraging users to find the right small car with a polished effort that is fun and hip. Watch this video for the full analysis.
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