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Citi sponsors Billing Revolution’s Single-Click CheckoutBy
Financial services giant Citi is sponsoring Billing Revolution’s proprietary Single-Click Checkout service that is designed to process credit card transactions in-application or on mobile Web sites.
The Single-Click Checkout platform enables customers to conduct credit card purchases with their mobile devices from any Web- or mobile-based merchant without entering a user name and password. Citi is enabling one-click mobile payments for its customers via the partnership.
“Citi wants to offer a seamless mobile commerce experience for its customers, as well as keep pace with emerging technologies and the ways that consumer behavior is evolving,” said Andy Kleitsch, CEO of Billing Revolution, Seattle.
“We’d like to reach anyone who is conducting credit card transactions on the mobile Web—be they merchants or consumers,” he said. “But in the near-term, we’ll be focused on working with developers and merchants.”
Citigroup Inc. is a major American financial services company based in New York. It claims to have the world’s largest financial services network spanning 140 countries.
Citi branding is integrated with Billing Revolution’s pop-over application and on the Single-Click Checkout Web site.
Mr. Kleitsch said that Single-Click Checkout is designed to help merchants step outside the walled garden of payments.
Merchants can now access a credit card payment application sponsored by one of the largest banks in the U.S., enabling single-click checkout for any item.
Until now, many mobile merchants have had to rely on carrier payments or application-store billing, which charge processing fees of 30 percent or more.
With its Single-Click Checkout service, Billing Revolution is offering an alternative for shoppers and merchants with the goal of creating a seamless mobile commerce experience.
Mr. Kleitsch said that through its support, Citi is sponsoring a unique category of payment that can be used across multiple merchants.
Single-Click Checkout sponsored by Citi is a platform targeting all merchants that want a secure mobile wallet without the hassle of creating multiple user accounts and entering verification information with each purchase.
Once the unique device ID is established, consumers are one click away from the goods and services they want.
Single-Click Checkout sponsored by Citi was made available for developers on Nov. 8 and is expected to launch for consumers on Nov. 29.
“In October we announced Single-Click Checkout for Android and just yesterday announced Citi as a major sponsor, so it’s tough to give numbers around adoption so soon,” Mr. Kleitsch said. “We can say, though, that we expect it to gain momentum in the marketplace.
“This is a unique category of payment that can be used across multiple merchants from just about any mobile device and carrier—a real game-changer for the industry,” he said.
Dan Butcher, associate editor, Mobile Commerce Daily
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