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Circa Jewels employs QR codes to increase video traffic – Luxury Daily

February 17, 2012

Circa Jewels has kicked off its second campaign through QR code-embedded print advertisements in Hearst’s Town&Country and Harper’s Bazaar magazines.
U.S. label Oscar de la Renta has just launched The Board, an interactive Web site where consumers can upload images to inspire Mr. de la Renta and the team as they work on the Resort collection slated to show in May.
Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.
French fashion label Chanel is using a mini-film shot by Karl Lagerfeld to build hype for its upcoming campaign for the Boy Chanel handbag collection.
Swiss watchmaker Breitling is looking to increase the awareness of its Breitling Scholars program and raise funds for education through the auction of a collectible timepiece.
Today in luxury marketing – Luxury hotels and social media: The Ritz-Carlton Hotel Co.; Lane Crawford celebrates Manolo Blahnik with insane reissues, custom collaborations; PPR revenues gain 11.2 percent in the fourth quarter.
Luxury Daily will not be publishing on Monday, Feb. 20 in honor of Presidents Day, but will resume Tuesday, Feb. 21. Enjoy the holiday!
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.
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