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CinemaNow goes mobile

August 18, 2009

cinemanowCinemaNow and uVuMobile have integrated their technologies to offer a WAP site that lets consumers preview movie trailers and remotely download full-length movies to compatible consumer electronic devices directly from mobile phones.


Users will have the option to preview high-quality trailers prior to purchase from CinemaNows library of 10,000 movies, television shows and music videos. In addition, they can go directly to to buy a full-length version of the movie right from the mobile phone and download it to any of CinemaNows Media Manager-enabled connected devices, including PCs, digital TV sets, portable media players, set-top boxes and network attached storage devices.

“It’s really if you look at cinema now and its product, they are all about convenience,” said Scott Hughes, chief technology officer of uVuMobile. “It could take a long time to browse and download a movie and you can browse on-the-go and have it ready to go once you get there.”

The CinemaNow WAP service is a combination of uVuMobiles Media Distribution Platform and CinemaNows digital entertainment distribution technology.

UVuMobiles Media Distribution Platform enables content owners to publish their content to mobile users on any carrier network and to multiple types of compatible devices.

The CinemaNow WAP service allows online retailers to expand their delivery options.

“This mobile initiative is an extension of CinemaNow’s existing services,” Mr. Hughes said.

“As of now, there are now advertising opportunities here, but we expect there will be more in the future,” he said. “For phase one it’s more of an extension of what we provide online.”

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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