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Chrysler exec claims geofencing works, geo conquesting does not – Mobile Marketer

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Chrysler exec claims geofencing works, geo conquesting does not
NEW YORK — A Chrysler executive at the 2014 MMA Forum said that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.
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Yahoo exec: Focus on mobile moments versus engagement 
NEW YORK – A Yahoo executive at the 2014 MMA Forum said that marketers need to run advertising campaigns that focus more on finding contextually-relevant moments to target consumers instead of relying on social media for engagement.
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Marketing Evolution exec: Mobile impacts more people with the same budget
NEW YORK – A Marketing Evolution executive at the 2014 MMA Forum said that a new study reveals shifting advertising dollars towards mobile so that campaigns will impact more people with the same budget.
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