Oscar de la Renta revitalizes ecommerce with personalized fitting tool
Fashion house Oscar de la Renta is refreshing the customer experience on its ecommerce site by offering personalized shopping and fitting profiles with True Fit technology.
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Gucci teases spring/summer collections via fast-paced video
Italian fashion house Gucci is flaunting its spring/summer 2013 collections through a short, fast-paced video that shows off both men’s and women’s apparel and accessories.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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The Plaza lures guests with “The Great Gatsby” premiere efforts
Fairmont Hotels & Resorts’ The Plaza, New York, is taking guests back to the Jazz age with special offers to celebrate the hotel’s role in the film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
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Tourneau pushes pre-owned collection via social-driven campaign
Watchmaker and retailer Tourneau is raising awareness of its Certified Pre-Owned collection among its social media followers through a storytelling campaign.
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Christie’s revamps real estate magazine via iPad app
Auction house Christie’s is offering luxury real estate seekers a digital version of its print magazine through a new iPad application.
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47 in-book advertisers take ads in Architectural Digest’s April digital edition
Hermès and Ralph Lauren tweaked the focus of their spring campaigns to be appealing to readers of Architectural Digest’s April issue, while jewelers and high-end home advertisers stuck with ongoing campaigns.
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Karl Lagerfeld, Ferrari, Mercedes and Japan Fashion Week – News briefs
Today in luxury marketing – Karl Lagerfeld shoots Cara Delevingne for Melissa magazine; Ferrari unveils the ultimate, and ultimately self-referential, Ferrari: The Ferrari LaFerrari; Mercedes-Benz releases stunning first images of 2014 S-Class; Designers at Japan Fashion Week target growing Asian market.
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Google lumping together desktop and mobile ads: Good or bad?
Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.
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