Christie’s takes next step towards real-time mobile bidding
Famed auctionhouse Christie’s has released a mobile application for Android and updated its iPhone version in another step in its journey towards real-time mobile bidding.
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Fabergé bolsters presence with global bricks-and-mortar expansion
Russian jeweler Fabergé is expanding its bricks-and-mortar presence with the addition of two new boutiques in London and New York and a partnership with British department store Harrods.
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Ralph Lauren stretches holiday offerings with New York Times site splash
Lifestyle brand Ralph Lauren is promoting its 2011 holiday collection through an entire New York Times Web site above-fold homepage slash including the highly-coveted panel ads, leader board banner below the masthead and side tower.
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Chanel, Dior star in W magazine holiday 2011 gift guide
Condé Nast’s W magazine’s annual gift guide supplement is up 57 percent in advertising pages from last December and highlights a number of luxury gift options from the likes of Chanel, Christian Dior, Patek Phillipe and Bottega Veneta throughout the editorial content.
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Tumi encourages customized holiday travel with branded catalog
Luggage manufacturer Tumi is hoping to catch holiday executive travelers with its catalog featuring men and women using an array of customized branded products meant to inspire gift ideas.
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Prada, Vivienne Westwood, Chanel, US stocks and BMW – News briefs
Today in luxury marketing – Prada profit surges 75pc in third quarter on Asia sales; Vivienne Westwood launches rainforest fund; Chanel counterfeiters beware: US federal court orders domain names seized and de-indexed; Stocks surge after central banks’ action on debt crisis.
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Tips for retailers to capture mobile sales this holiday season
Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.
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