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Christian Louboutin prompts branded UGC with photo filter app – Luxury Daily

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August 12, 2015

Image created using Louboutinize app

Image created using Louboutinize app

What does the Chinese currency devaluation mean for the luxury industry?
China’s devaluation of its renminbi is intended to boost the country’s slouching trade, but the impact of the altered exchange rate will likely extend to the luxury industry.
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Christian Louboutin prompts branded UGC with photo filter app
French footwear and accessories label Christian Louboutin is letting its consumers further display their affection through photography with a branded filter application for iOS.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Harrods, Fortnum & Mason celebrate British heritage through Afternoon Tea Week
With National Afternoon Tea Week in full swing in Britain, brands such as Harrods, Fortnum & Mason and Floris London are connecting with consumers over a shared passion for the beverage.
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Lancôme touts endless possibilities using Paris as a backdrop
French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.
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How problematic WiFi affects relationships with mobile-savvy guests: report
Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster WiFi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.
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Mercedes-Benz keeps consumers safe through complementary mbrace features
German automaker Mercedes-Benz is expanding its consumer services by automatically providing its mbrace Connect system in all model year 2016 vehicles for five years.
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St. Regis introduces branded scent to unify properties, calm consumers
Starwood’s St. Regis Hotels and Resorts is presenting a unified front to consumers with a new signature scent that will perfume its many locations around the world.
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Saks, Gemfields, Luxury Collection and Harrods – Live news
Luxury Daily’s live news from Aug. 11 – Saks indulges in La Mer products for master classes, treatments; Gemfields continues transparency efforts via African wildlife conservation; Luxury Collection fetes expansion plans with new US, European properties; Harrods explores traditional pub fare in latest pop-up eatery.
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Calvin Klein Home, Net-A-Porter, Jaguar Land Rover and Apple – News briefs
Today in luxury marketing – Calvin Klein Home celebrates 20th anniversary; The world is not enough: Net-A-Porter’s bigger (better?) future; Jaguar Land Rover signs agreement for Slovakia factory; Why has Apple been poaching fashion execs?
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Tips for building a luxury brand on Instagram
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
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