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Chopard goes for brand retention with Happy Moments app – Luxury Daily

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October 17, 2011

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Top 10 luxury Fall print campaigns
In a largely digital world, luxury brands have shifted some of their focus towards other mediums such as online and mobile. However, print advertisements remain one of the most effective platforms on which luxury products can truly be shown.
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Burberry breaks into Facebook commerce for fragrance sell
British label Burberry is testing its digital prowess by offering Facebook fans the chance to purchase the brand’s newest fragrance via the social network.
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Chopard goes for brand retention with Happy Moments app
Watchmaker and jeweler Chopard is attempting to intertwine itself with consumers’ happy moments while promoting its Happy Diamonds collection with a new application released for the iPhone and iPad.
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Four Seasons starts female travel program to bring guests to Saudi Arabia
Four Seasons Hotel Riyadh is aiming to entice discerning independent female travelers to visit Saudi Arabia, marking the first personalized travel experience for women in the area.
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Google on track to rake in $2.5B from mobile ads
Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.
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Luxury automakers, David Yurman and the economy – News briefs
Today in luxury marketing – Luxury cars: Expensive and classy, but no longer boat-size; Arizona muse replaces Kate Moss in David Yurman ads; Europe’s indexes up ahead of G20.
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Mobility and the art of contextual relevance
Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.
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