Dolce & Gabbana offers social entry point to brand lifestyle
Italian fashion house Dolce & Gabbana is pushing the brand lifestyle to its more than 6 million Facebook fans through a new social media campaign for its Light Blue fragrance.
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Chopard aims for watch personalization via mobile app
Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.
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Bentley showcases British roots via Coronation Festival sponsorship
Bentley Motors is celebrating its British heritage as a partner for the Coronation Festival July 11-14 at the Gardens of Buckingham Palace along with other luxury brands.
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Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
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Gucci, Ralph Lauren reach wealthy Hamptons residents via new Modern Luxury magazine
Advertisers such as Ralph Lauren, Gucci, David Yurman and Chloé are targeting affluent Hamptonites via the first issue of Modern Luxury’s Beach magazine.
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FT Business of Luxury Summit to emphasize industry power, core issues in Europe
Financial Times’ annual Business of Luxury Summit 2013 will take place June 2-4 at Palais Liechtenstein, Vienna, and will follow the theme of “Power, Politics and Profits.”
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Saint Laurent, Kering, Neiman Marcus and McLaren – News briefs
Today in luxury marketing – Saint Laurent recruits Cara Delevingne; Kering name applied to ordinary shares; Neiman rebuffed Saks merger proposal involving KKR; McLaren MP4-12C Spider clocks 213 mph, faster than official top speed.
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Moving beyond the cookie-dependent economy on mobile
The “cookie economy” upon which so much of the Internet is reliant does not quite translate in the world of disparate mobile devices and platforms.
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