Dior shrinks iconic couture pieces for traveling exhibit
French couture fashion house Dior is highlighting legendary pieces from its archive with a traveling exhibit.
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Chloé uses new Tunepics account to get personal
French fashion label Chloé is unveiling glimpses of its spring 2015 collection through a new account on social media mobile application Tunepics.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Ferrari and Shangri-La partner for racing season to combine clientele
Italian automaker Ferrari is entering a partnership with Hong Kong-based hotel chain Shangri-La to bring guests a personalized experience when traveling to European and Asian race series.
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Prada tells creation story of Candy Florale fragrance with comic book
Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.
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Tiffany looks to “unlock” Chinese consumer potential with artist collaboration
Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection.
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Peninsula Hotels offers cultural immersion to increase guest experiences
Hospitality chain The Peninsula Hotels is launching a program to better immerse guests in the native culture of each hotel location.
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Buccellati, Africa, Brazil and luxury real estate – News briefs
Today in luxury marketing – Buccellati to unveil new store concept; Luxury brands are wrong to ignore Africa; Luxury car sales zoom as Brazil slows; Luxury real estate: discover Europe’s rising stars.
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Bringing in a new era of mobile engagement
Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.
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