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Chloé shares handbag philosophies in social film – Luxury Daily

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June 22, 2015

Chloe fall/winter 2014 runway image

Chloe fall/winter 2014 runway image

Luxury needs to settle into the “new normal”
Affluent consumer confidence dipped during the second quarter of 2015, landing slightly higher than during the lowest point of the recession, according to a new report from Unity Marketing.
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Lancôme, Estée Lauder among best known beauty brands in China: report
In China, 68 percent of consumers rely on ecommerce to purchase prestige personal care products, according to a new report by Bomoda.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Chloé shares handbag philosophies in social film
French fashion label Chloé is musing on the relationship between a woman and her handbags in a social film revolving around a Parisian limousine tour.
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Le Collectionist crafts unique stays for guests
Le Collectionist embraces the idea of unique travel experiences and twists it with a homey, personalized concept to craft temporary stay options for guests traveling around the world.
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Luxury automakers jostle for visibility at Goodwood
Auto enthusiasts from around the world gather annually in Britain for the Goodwood Festival of Speed, expecting to marvel at the legacies and innovation of their favorite brands.
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Caimeiju accesses Baidu advertising to enhance real estate connections
Real estate service provider Caimeiju is enhancing its ability to reach Chinese clients through new campaigns on the country’s preeminent search engine Baidu.
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Peninsula goes offline with hard-copy city guides
The Peninsula Hotels is updating its PenCities travel guides with the launch of printed versions that offer insights into 10 cities around the world.
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Aston Martin, Graff secure placement in Robb Report’s June Best of the Best issue
Patek Philippe and Hermès were among the brands jockeying for consideration as “the best of the best” in Robb Report’s June issue.
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Top 5 brand moments from last week
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
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Hermès, Balmain, LVMH and Rolls-Royce – Live news
Luxury Daily’s live news from June 19 – Hermès debuts exclusive collection for luxury travelers; Balmain maintains brand consistency with latest fragrance release; LVMH wins court battle over construction of La Samaritaine; Rolls-Royce promotes heritage with historic Scottish drive.
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Real estate, Milan, luxury and Porsche – News briefs
Today in luxury marketing – Top 10 luxury real estate markets around the world; Milan’s resurgence benefits men’s brands; From China to Paris, luxury brands find it harder to bag customers; Porsche completes production of 918 Spyder.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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