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Chloe pushes fragrance via multifaceted app, photo contest – Luxury Daily

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April 18, 2012

Rolls-Royce to target women buyers, younger demo to widen appeal
While Rolls-Royce will continue to hold the hands of its loyal, ultra-affluent customer base, the British automaker has set its sights on women buyers and a younger demographic as markets with great potential for owning an automobile attached to the Spirit of Ecstasy.
Click here to read the entire story on Luxury Daily

Chloé pushes fragrance via multifaceted app, photo contest
French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.
Click here to read the entire story on Luxury Daily

Alexander McQueen could bolster market appeal through iconic handbag line
British fashion label Alexander McQueen is attempting to solidify itself as a classic luxury brand through the development of an iconic signature handbag collection called Heroine that may give it more market share in the accessories market.
Click here to read the entire story on Luxury Daily

Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
Click here to read the entire story on Luxury Daily

Crystal Cruises uses storytelling for multichannel rebranding effort
Crystal Cruises is looking to rebrand itself through a new multichannel campaign called Begin a New Story that focuses on consumer storytelling.
Click here to read the entire story on Luxury Daily

Luxury legacy key to long-term longevity in beauty industry: study
Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.
Click here to read the entire story on Luxury Daily

Waldorf Astoria chooses multichannel marketing for ultra-service package
Waldorf Astoria Park City is aiming to drive traffic during the off-season with a Majordomo package that promises top-notch service and exclusive outdoor experiences through a loyalist newsletter to past guests, its Web site and word of mouth.
Click here to read the entire story on Luxury Daily

Burberry, Asia, Oscar de la Renta and Dior – News briefs
Today in luxury marketing – Burberry sales up but questions surface over luxury sector; Wealthy households set up shop in Asia; Oscar de la Renta live-pinned its bridal show; Dior takes couture to Shanghai.
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Implications of convergence for luxury brands
All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.
Click here to read the entire story on Luxury Daily

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