Cheetos uses mobile microsite as hub for comedic fashion campaign
Cheetos is taking its brand in anew direction with a high -end fashion line and luxury-oriented digital content, all housed in a mobile microsite hub that acts as an anchor for the whole campaign.
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Wrangler’s excursion into live streaming concert pays off
American denim company Wrangler recently racked up a massive 14 million impressions through its partnership to live stream a performance by country music icon George Strait.
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Purina invites pet owners to show gratitude ahead of National Dog Show
Purina, Nestlé subsidiary, titan of pet food and hero to dogs the world over, is encouraging already share-happy pet owners to show their appreciation through a social campaign.
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NBA unveils VR experience to promote regular season
The NBA is building up buzz for both its regular season, which began last month, and its digital properties with a new virtual reality experience that continues its NBA 2K series.
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