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Cheetos scares Caviar users in trick-or-treat video series – Mobile Marketer

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Cheetos scares Caviar users in trick-or-treat video series
PepsiCo’s Frito-Lay division is scaring up awareness for its Cheetos brand through a partnership with mobile delivery application Caviar and a social media video series that promotes its Halloween products by surprising unsuspecting delivery customers.
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Mobile advertising fulfills potential with higher CPMs: report
Mobile advertising is living up to the hype as an effective marketing method, closing the divide with higher CPMs than desktop, according to a new report from PubMatic. 
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Dubsmash smashes open new opportunities for entertainment marketers
A number of marketers have turned to the application Dubsmash to connect with its deeply engaged users and build a community of fans for entertainment properties.
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Crate & Barrel exec: Prioritizing customer journey takes mobile to next level
RANCHO MIRAGE, CA – A Crate & Barrel executive at the Mobile Shopping Summit 2015 said that putting the customer journey first is working better for the organization than a mobile excellence group and innovation lab.
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