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Marketers begin to succeed at translating a heartfelt heritage to mobile – Mobile Marketer

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November 7, 2014

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Marketers begin to succeed at translating a heartfelt heritage to mobile
Recent efforts from Disney and Macy’s suggest marketers are overcoming the challenge of translating heart-warming sentiments to mobile’s small-screen world.
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Second screens change how cable networks develop, market shows
NEW YORK – Companies creating digital storyboards need to delegate appropriate social and digital content to consumers using second screens along with linear television programming, according to executives from Bravo, Showtime and Oxygen at the ad:tech New York conference.
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CBS’ launch of CBSN will boost marketers’ outreach via mobile
CBS’ newly launched streaming live-news channel, CBSN, will challenge marketers to determine how best to leverage a broad range of custom ad integrations to reach highly engaged mobile consumers who have considerable power to customize their news preferences.
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Brands must insert themselves into the conversation to reach millennials
NEW YORK – Data breaking down millennial behavior and capabilities suggests brands need to go above and beyond in providing content when targeting these consumers, according to executives during a panel discussion at ad:tech New York.
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SapientNitro exec: Mobile marketing lacks emotional connection due to data overreliance
NEW YORK – A digital executive at the ad:tech New York conference called for more creative ideas and customization in mobile mass messaging to connect with consumers on a more emotional level.
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BET socializes TV with Peel app to prolong engagement
NEW YORK – Television network BET has found success at socializing the television experience for its viewers using mobile remote application Peel, enabling contact before, during and after consumers’ favorite TV shows, according to a BET executive during a session at ad:tech New York.
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