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Checkout process, in-store still not optimized for mobile consumers: L2 – Luxury Daily

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July 5, 2016

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Louis Vuitton boasts most consumer affection among luxury brands
When it comes to luxury brands, consumers show the most affection for Louis Vuitton, according to new research from NetBase.
Click here to read the entire article on Luxury Daily

Top 10 luxury brand digital efforts of Q2
As technology pushes forward, new ways of dazzling consumers online are emerging.
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Checkout process, in-store still not optimized for mobile consumers: L2
As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.
Click here to read the entire article on Luxury Daily

Tod’s traces monumental Colosseum restoration through comprehensive content
With the first phase of the Roman Colosseum’s restoration complete, project supporter Italian apparel and accessories label Tod’s is including a global audience in the reveal.
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La Mer hosts Facebook Live chat with first brand ambassador
Estée Lauder Cos.’ Crème de la Mer turned to Facebook Live to decode summer beauty with one of its newly appointed brand ambassadors, Patrick Ta.
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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
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Top 5 brand moments from last week
Whether it’s decoding secret messages, swapping careers or paying homage to one of literature’s most renowned scribes, the luxury sector excels at engaging and entertaining its target demographic.
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Dolce & Gabbana, Telsa, British Vogue and Aquazzura – Live news
Luxury Daily’s live news from July 1- Dolce & Gabbana selects Shiseido Group as new global beauty licensee; Telsa sees first autopilot fatality after more than 130M miles of safe driving; British Vogue celebrates 100 years with spot of tea at Westfield cafe; Aquazzura’s Hamptons pop-up timely in wake of IP lawsuits.
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LVMH, Belstaff, Los Angeles real estate and India – News briefs
Today in luxury marketing – LVMH spotlights startups at Paris show Viva Technology; Designer shake-up at Belstaff; As international billionaires get nervous, sales in LA’s ultra-luxury housing market slow; India is open for 24/7 shopping.
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Disney X Coach: The long-term effect
The perception of the Coach brand differs by audience. To some, mainly middle class United States consumers, Coach is perceived as luxury. To others, well versed in the “true” world of luxury, Coach is not even close to being defined as a luxury brand.
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Should media brands trust social platforms?
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
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